The Youth of Today Webcast

All too often young people are, as they say, tarnished with the same brush. With a combination of bad press and preconceptions, one would think that all young people were bad apples – until now that is! Last month, celebrities and young people alike joined forces to dispel the negative perceptions that today’s youth are subjected too.

Backed by the Prince’s Trust, The Youth of Today Show saw the likes of Craig David and Dame Kelly Holmes address the adversities faced by young people. Among the many issues discussed were the importance of youth leadership; and, as reiterated by Aml Ameen, the importance of taking “responsibility for your [own] world.”

Organised and co-hosted by young people, the three-hour long broadcast showcased some of the positive moves being made on both a local and international scale. Stevie, a Giving Nation award winner, spoke on her visit to Cameroon. And making changes closer to home, UStudios explained how their positive music inspired others.

Streamed on the World Wide Web, the webcast allowed viewers to submit questions and have them answered live on air. Among the submissions were “do you think it is fair the way the media portray young people?” Though the general consensus was “no”, Aml summed it up well in saying “you’re quicker to remember an insult than a compliment.” And as said by Dame Kelly Holmes “it’s up to individuals to show that they’re different...and to shout about how talented you are and what you do.” And rightly so.

As said by Pennie, a member of the Youth Leadership Team, the purpose of the webcast was to “show the positive things that the youth are doing” and as a result hoped that “changes would be made,” encouraging other young people to follow suit. As the broadcast continued and number of Facebook fans climbed, it was clear that the new interest in the campaign was reflection of the great planning and the great content of the broadcast.
 

If you happened to miss the broadcast [which I’m sure you didn’t!] you can check it out here